The Veld Sellout Fest?
With Toronto’s summer in full swing, there is no shortage of events taking place within the city. One of the city’s biggest attractions is the annual Veld Music Festival held every August. The festival embodies everything Toronto summers are all about. The best music, good vibes & bringing together a community of like-minded individuals who are all there to have a great time. However, over the past few years, many of Toronto’s EDM diehards have had some concerns over the artists that have been performing at the once EDM exclusive festival.
Getting to experience the inaugural Veld Fest back in 2012 at the age of 19 really opened my eyes to the culture of EDM. There is a sense of unity amongst all the festival-goers & even more importantly everyone feels a very intimate connection amongst each other and the artist on stage, much like the punk rock shows of my teenage years. However seeing the 2012 line up of heavy hitters such as Deadmau5, Avicii & Nicky Romero it was very clear that this festival was meant to showcase the best in electronic music. However, over the years we have seen the integration of hip hop artists with the 2019 line up being headlined by Cardi B along with the likes of Travis Scott, Lil Mosey & Rich The Kid.
It seems as though the festival is looking to attract not only top EDM artist, but as well mainstream hip hop artists which for most festival goers would be a great deal. For those with close ties to the roots of the festival, they may see this as a sign of betrayal to the music & the community that the festival was founded on.
What is your opinion on this? Do you believe that for Veld to continue to thrive it needs to constantly evolve along with mainstream artists that may not necessarily fit into the original criteria of what was acceptable or do you believe that Veld should remain true to what brought it wide stream success?
*photos taken from https://veldmusicfestival.com *
I think music festivals and attendees should open their arms to embrace diversity. Individuality helps you to consolidate your identity but inclusivity gives you more opportunities to explore and search for things you don’t know about yourself. I just wanna say Jaden Smith and his colorful philosophy in fact makes a great centerpiece for a table full of cakes from Steve Aoki.
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